Patty Lindsey

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The Keebler Elf: An Iconic Brand Mascot Changes

A mascot is crucial to branding. The person, animal or object represents a company, making it more understandable, recognizable and relatable. The right mascot not only represents a business and what it stands for, but it also has the power to raise brand awareness and sales. And many of the most effective mascots, like Poppin’ …

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employees having a meeting

Elements to Consider When Pursuing a Healthy Office

While it is essential for employers to prioritize workplace security by securing tools and equipment, employers often prioritize health aspects less. For example, many employers may install security cameras in the office but may not provide adequate break time or paid time off for their employees. It can create an unhealthy work environment where employees …

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self employed woman in front of her business

Separating Your Personal and Business Expenses: A Guide for the Self-Employed

When you’re self-employed, it’s essential to separate your personal and business expenses. If you don’t, you could pay more taxes than you have to. It may be tricky to figure out a business expense and what’s not, but it’s important to get it right. Here are some tips for separating your personal and business expenses: …

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11 Ways to Develop Leaders at Your Small Business

Leadership is one of the most important aspects of any organization, large or small. A strong leader can help a company navigate tricky waters and make tough decisions when needed. But what if your small business doesn’t have anyone in a leadership position? Don’t worry, and you can develop leaders in your small business. Here …

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two businessmen, one asian and one caucasian, shaking hands looking at camera at modern airport.

Things to Consider When Starting a Business in a Foreign Country

Starting a business can be a daunting task, especially if you’re doing it in a foreign country. There are many different things to consider when launching a company overseas, from cultural differences and legal requirements to finding the right employees and building strong relationships with local vendors. This article will explore some of these issues …

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Market Trends You Should Know to Help Your Business Grow

  As a business owner, it’s important to stay up-to-date on the latest market trends. By knowing what trends are happening in the industry, you can adapt your business strategy to stay ahead of the competition. This article will discuss major market trends that you should be aware of. Table of Contents Rise of Mobile …

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