Most people aren’t aware of what a bail bondsman does. Bail bondsmen are licensed professionals who make sure that the accused faces trial and pays the required bail. Sometimes, defendants can’t afford their posted bail and bail bondsmen help them come up with the amount required by the court, which can be repaid once they show up to their trial. Without bail bondsmen, the law and order that we rely on to maintain a safe and reliable legal system could be at a disadvantage, startingabailbondbusiness.com says.
Being a bail bondsman comes with numerous benefits — but it also means that you have to be available to help clients at any time of the day. This means that you should be accessible no matter how early in the morning or late at night someone calls you to bail them out. It can be difficult to fumble through your files in the middle of the night and someone is on the phone who’s been arrested for DUI. Here are some factors that will help you if you pursue a career in the bail bonds business.
The Digital Age
With a smartphone, everything you need is in the palm of your hand – literally. As a bail bondsman, you should be ready for whatever requirements your clients may need. Luckily today, secure and easy-to-access e-mail applications make it easier to send and store digital documents that you and your defendant may need. With a reliable Internet provider and a trusty handheld device, you can run your business anytime and anywhere.
Keeping a business line with you at all times is helpful for when a client gets in trouble. You may also publicly list the number on your website or social media accounts for potential clients to easily contact you.
Social Media and SEO Marketing
In May 2018, Google Ads rolled out an update that banned bail bonds ads. This change may have slowed down the online traffic for bondsman and their businesses, but in 2019, social media and SEO will play big roles in online marketing.
Statistics show that while 42% of the global population are active social media users, North America’s social media penetration rate is around 70%, making it the highest around the world. By optimizing your social media profiles to establish a business people can trust, people will be more likely to engage in what you are trying to promote.
Posting reviews and testimonies made by previous clients helps to generate organic reach. You may also join online communities and meet clients and bail bondsmen alike.
Although Google Ads banned bail bonds ads, your business’ website could still rank for organic searches across online platforms. By making sure that your content is relevant to your business and is able to reach your targeted audience, you are delivering your message to potential clients.
Establishing a reliable bail bondsman business is rewarding, especially when it begins to rank. Organic resources such as social media and SEOs give your business a strong online presence, making it known to potential clients and fellow bail bondsmen, alike.