Strategies

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The Keebler Elf: An Iconic Brand Mascot Changes

A mascot is crucial to branding. The person, animal or object represents a company, making it more understandable, recognizable and relatable. The right mascot not only represents a business and what it stands for, but it also has the power to raise brand awareness and sales. And many of the most effective mascots, like Poppin’ …

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Elements to Consider When Pursuing a Healthy Office

While it is essential for employers to prioritize workplace security by securing tools and equipment, employers often prioritize health aspects less. For example, many employers may install security cameras in the office but may not provide adequate break time or paid time off for their employees. It can create an unhealthy work environment where employees …

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What GovDeals Contributes to Your Business

Every business needs equipment to operate. From espresso machines and ovens for restaurants to trucks and heavy machinery for factories, tangible assets play a crucial part in productivity, efficiency and, eventually, success. Since these assets are investments, your choices must be well made. But should you buy new equipment to ensure their quality? Not necessarily …

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11 Ways to Develop Leaders at Your Small Business

Leadership is one of the most important aspects of any organization, large or small. A strong leader can help a company navigate tricky waters and make tough decisions when needed. But what if your small business doesn’t have anyone in a leadership position? Don’t worry, and you can develop leaders in your small business. Here …

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Market Trends You Should Know to Help Your Business Grow

  As a business owner, it’s important to stay up-to-date on the latest market trends. By knowing what trends are happening in the industry, you can adapt your business strategy to stay ahead of the competition. This article will discuss major market trends that you should be aware of. Table of Contents Rise of Mobile …

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Are Plastic Container Packages Still Good for Business?

Trends drive business changes because consumers pay attention to them. At the rise of e-commerce, many physical retail stores have gone online or added an online platform. The popularity of mobile usage has prompted brands to ensure their websites are responsive. And consumer concerns over environmental issues are encouraging companies to adapt eco-friendly practice. So …

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brown and white paper bags

Tubed or Bagged Packaged Goods: What’s the Best for Food?

Packaging is a crucial part of your sales plan. It allows your products to stand out, giving consumers a reason to choose you over others. One of the more preferred packaging in recent years has been the bagged kind. Most consumers choose goods in bagged packaging because they’re convenient. Bagged packaged goods are easy to …

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